Amidst the farmers’ protest when most of the Twitter account is getting permanently suspended, India has come up with its own Aatmanirbhar App. “Koo” which is an indigenous app is almost similar to Twitter and is slowly capturing the Indian market.
The app launched in the year 2020 but has gained importance only when Twitter blocked and again unblocked many Indian accounts. This Indian app initiated by Bengaluru situated firm “Bombinate Technologies Private Limited”. Aprameya Radhakrishna and Mayank Bidawatka were the ones who joined hands together to build up this alternative for Twitter. The app was under construction since 2019 and its birth month coincides with the COVID-19 lockdown.
The users will need to sign up with their respective mobile numbers and after that, they will receive an OTP. Just like Twitter, one can share their own opinions and express themselves without having the fear of getting banned. Not only this, following other’s accounts and going through the trending hashtags is also possible. Being an indigenous app, one can find most of the Indian languages including Hindi, Punjabi, Telugu, Odiya, Kannada, Bengali, Malayalam, Assamese, and Tamil.
When on one hand, India is fighting with its internal matters revolving around the farmers’ protest, the Centre pleaded with Twitter to block around 257 URLs. Massive outrage took place in the world of Twitter and anti-government hashtags started trending. The government view this as a move of spreading “misinformation”. To stop this, many accounts were blocked by Twitter but again it was unblocked. To tackle this situation, the government thought of shifting to an “Indian made” app which will help to govern the moves.
This desi Twitter has stirred up a storm while many ministers have already started using this application. Union Ministers including Piyush Goyal and Ravi Shankar Prasad shared their own experiences as a new users of this Koo app. Not only this, several government departments such as Niti Aayog and India Post have registered themselves under this Koo app. The main motive behind this Indian app is that the users can share their opinions and express themselves in their mother tongue.
On Wednesday, the micro-blogging app Twitter shared a statement under which it was mentioned that they take special care for the right of free expression of their users. Although they took a chain of enforcement measures which even include permanent banning of around 500 accounts. But they can’t take any legal actions against the new media bodies including journalists, activists, and all as it will violate Indian freedom of Article 19 (1) (a). Soon after the banning of Twitter accounts, the ironic move took place. Users started trending #BanTwitter on Twitter itself.
The Koo application which is available both in IOS and Android platform has gained immense users within few days. Piyush Goyal who has recently joined this Indie app twitted and informed that he is now using our indigenous platform to connect with people. In a single month, Koo managed to gain around Rs30 crore from its investors.